Language in Context in TESOL by Joan Cutting

Author:Joan Cutting
Language: eng
Format: epub
Publisher: Edinburgh University Press

The results for closings mirrored those for greetings. While at SCT, nearly three-quarters of the emails ended with no closing or just the writer’s first name, at Revelinu, ‘three-quarters of the e-mails signed off with a closing word such as Cheers or Regards, a phatic comment such as Have a nice day or Thanks, and the person’s name’ (2007: 465). In her discussion of these results, Waldvogel offers possible explanations for the low frequency of greetings and closings at the educational organisation:

There are several possible reasons for the low use of greetings and closings at SCT. One is that less friendly and more impersonal e-mails are part of its culture and may reflect the social distancing strategies people use when they feel alienated from what is going on. Another is that because of the greater volume of messages they receive relative to their Revelinu counterparts, managers in particular respond to them under pressure. The key person, from whom the bulk of the e-mails came, averaged over sixty e-mails per day. In these conditions, niceties such as greetings and closings may be the first to be sacrificed. E-mail may thus assist in constructing a less personalized culture. A third possibility is that greetings and closings are omitted because there is an assumption that they are unnecessary in exchanges among professionals engaged in a common purpose. However, this runs counter to what most of those surveyed felt. (2007: 472)

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